November 26, 2012 – When you think of skin care, you may automatically think of women and facial creams, wrinkle treatments and cosmetic surgery procedures for facial rejuvenation. But more men are interested in skin care these days, and a recent article in the newsletter from the American Society of Aesthetic Plastic Surgery (ASAPS) has the numbers to back it up.

Men in the U.S. had about 800,000 cosmetic surgery procedures last year (2011), which is a 121% increase since 1997. Even though men had only around 10% of the total number of cosmetic surgery procedures in the U.S. last year (2011), three of the top five had to do with the face and skin. Those were rhinoplasty (nose job), eyelid surgery and facelifts.

Sales of skin care products to men brought in $45.5 million from January 2012 through July 2012, which is a 6% increase of sales during the same period last year. sales of men’s eye cream products grew 33% from last year and sales of men’s eye products in general have increased 52% since 2007.

The ASAPS article also stated that 19% of men claim they would use their partner’s facial care products. About 15% would use their partner’s lip balm and 26% would use their partner’s shower gel and lotion. Another 15% of men surveyed state they are picky about removing facial hair.

So for all you men out there who are taking notice of your skin, just remember that finding a board-certified cosmetic surgeon or dermatologist should be the first step towards your new skin care routine. Instead of “borrowing” your partner’s skin care products, why not ask her advice about who she goes to for professional procedures? Chances are she can point you in the right direction.

[tags]Eyelid Surgery, Rhinoplasty, Facelift[/tags]